This book provides it all, the soup to nuts for publicity and marketing in order to get your message out into the world and to heard and acted upon. As an author I found the updated version to be rich in new ideas including the use of current technology such as podcasts. I've also heard the author speak and she continued to even offer deeper content. It is rare to find a book rich in all of the "how to do" information and strategies to keep up to date with media, publicity and social media technologies. This information streamlines all that you need to know, a great book.