Rainbow LLC PRIVACY POLICY

Last Updated: October 22, 2024

Rainbow LLC (“we”, “us”, or “our”) is pleased to provide you with access to our Services. This Privacy Policy describes our practices with respect to the collection, transfer, manipulation, disclosure and other uses of Your Information and certain other information collected by us through our Services. For purposes of this Privacy Policy, “Your Information” means information about you which may be of a confidential nature and may include personally identifiable information, including your first and last name and email address..

This Privacy Policy applies to information collected by us through our Services and through our telephone support number, but does not apply to information collected by any person or entity other than us, even if related to our Services (such as a third-party website, content, application, that may link to or be accessible from or on our Services).

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING OUR SERVICES. BY USING OUR SERVICES, OR BY CLICKING TO ACCEPT OR AGREE TO OUR TERMS WHEN THIS OPTION IS MADE AVAILABLE TO YOU, YOU ACCEPT AND AGREE TO BE BOUND AND ABIDE BY OUR TERMS, INCLUDING THIS PRIVACY POLICY. IF YOU DO NOT WANT YOUR INFORMATION USED OR DISCLOSED IN THE MANNER DESCRIBED IN THIS PRIVACY POLICY, OR IF YOU DO NOT AGREE WITH ANY TERM OR CONDITION IN THIS PRIVACY POLICY OR OUR  TERMS, THEN YOU MUST NOT ACCESS OR USE OUR SERVICES OR SUBMIT YOUR INFORMATION TO US.  

This Privacy Policy may change from time to time (see “Changes to our Privacy Policy”). Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check this policy periodically for updates.

1. Children: Data Processing and Consent

    Our Services are intended to be accessed and used only by adults and are not directed to minors. If you are below the age of 18, you may access and participate in our Services only under the supervision of a parent or legal guardian who agrees to be bound by this Privacy Policy and our Terms. 

    We do not knowingly collect personally identifiable information by anyone under the age of 13 and you should not provide us with any information regarding any individual under the age of 13.  If we learn that we have inadvertently gathered information from anyone under the age of 13, we will take reasonable measures to promptly remove that information from our records. 

    Persons subject to the General Data Protection Regulation (“GDPR”), and who are under 16 years of age may not access, use, or participate in our Services (and we will not process such person’s data) absent the consent of a parent or holder of parental responsibility over such person.

    2. What Information We Collect and How We Collect It

      We receive and collect several types of information about you, such as the information described below.

      Information you provide to us: From time to time, you may provide us with certain information, including Your Information or information of third parties. Instances where you may provide this information include when you purchase products through our Services, call our telephone support number, create, manipulate or update accounts on or through our Services, fill out forms or fields on or through our Services, or sign up for any promotions or to receive newsletters or other materials about our Services or those of third parties. By way of example, when you purchase products through our Services, you may provide your first and last name, shipping address, billing address, email, phone number and payment information (collectively, “Order Information”).  

      Information we receive from third parties:  We may obtain information about you from sources other than you, such as from our social media networks on or through which you may access the Site, and/or from other third party website operators on which we or our third party service providers have placed pixel tags (as defined below) in order to drive traffic to our Services. The information that we will receive depends on the third party and your privacy settings with that third party. All information that you disclose to third parties will be subject to the privacy policies and practices of such third parties. You should review the privacy policies and practices of such third parties prior to disclosing information to them.

      Information we collect through automatic data collection technologies: We and third parties acting on our behalf may use various technologies to collect and store information when you use our Services, including sending cookies, web beacons, pixel tags or other anonymous identifiers to your device, or otherwise tracking your activities on our Services over time. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

      “Cookies” are pieces of data stored on a computer, mobile phone or other device. A “web beacon” is a type of technology that lets us know if you visited a certain page or whether you opened an email. A “pixel tag” is a type of technology placed within a website or e-mail for the purpose of tracking activity, which is often used in combination with Cookies. Other “anonymous identifiers” include random strings of characters used for the same purposes as Cookies, such as with mobile devices where Cookie technology may not be available. These technologies help us know that you are logged on to or using our Services, provide you with features based on your preferences, help us understand when and how you are interacting with our Services and compile other information regarding your use of our Services. We also may use these technologies to collect information about your online activities over time and across third-party websites (a practice known as behavioral tracking). The Rainbow website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

      The information collected through these technologies, standing alone, cannot be used to determine your identity. Such information may, however, be combined in a way that makes it become personally identifiable information (i.e., information that can identify you). For example, we may tie this information to personal information about you that we collect from other sources or that you provide to us. If this happens, we will treat the combined information as personally identifiable information.  

      It may be possible to disable some (but not all) Cookies or automatic data collection technologies through your device or browser settings, but doing so may affect the functionality of our Services. The method for disabling Cookies or other automatic collection technologies may vary by device and browser, but can usually be found in preferences or security settings. For example, iOS and Android devices each have settings which are designed to limit forms of ad tracking.  

      To make a do-not-track request with respect to behavioral tracking on our Services or to receive information on how we respond to web browser signals and other mechanisms that enable consumers to exercise their choice about behavioral tracking, please contact us at  [email protected]  or in writing at the address provided below.

      Privacy Policy Coordinator

      4752 Mobile Hwy Montgomery, AL 36108

      In contacting us, you must include the reference to our “Privacy Policy” on the subject line and in the body of the message and include the email or physical address for us to send our response. We reserve the right not to respond to inquiries submitted other than to the address specified above.

      Our Collection Practices with Respect to Certain Specific Information:

       General Use and Preference Information. We may collect, receive and store information regarding your general use of our Services (such as details of how and when you used our Services, interactions with our Services, log in information, resources that you access, your Internet protocol address, your browser type and your device type), as well as your preferences. 

      Device Information. When you access or use our Services through your computer, mobile phone or other device, we may collect information regarding and related to your device, such as hardware models and IDs, device type, operating system version, the request type, the content of your request and basic usage information about your use of our Services, such as date and time. In addition, we may collect information regarding application-level events, such as crashes, and associate that temporarily with your account (if any) to provide customer service. We may also collect and store information locally on your device using mechanisms such as browser web storage and application data caches.

      Location Information. If you submit your zip code or other geographic information to us, you may provide us with your location information. Furthermore, if you enable the collection of location information on your device, then we may collect information about your actual location, such as your mobile device’s GPS coordinates. We may also use other technologies to determine your location (such as through the location of nearby Wi-Fi access points or cell towers), or obtain your location information from third parties. 


      Third-party content providers may collect information: Some content or applications, including advertisements, on our Services may be served by third parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may collect information about you when you use our Services using cookies alone or in conjunction with web beacons or other tracking technologies. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Please note that the information collected by these third parties may be associated with Your Information and that these third parties may collect information, including Your Information, about your online activities over time and across different websites and other online services.

      3. How We Use Your Information

         We may use the information we collect for various lawful business purposes and for related legitimate interests. Among others, these purposes and interests may include using this information, including Your Information, to:

        4. Information that You Disclose to Third Parties

           Our Services, including any of our newsletters or e-mail messages, may contain links or access to websites or websites operated by third parties that are beyond our control. Links or access to third parties from our Services is not an endorsement by us of such third parties, or their respective websites, applications, products, services, or practices. We are not responsible for the privacy policies, terms and conditions, practices or the content of such third parties. All information that you disclose to such third parties will be subject to the privacy policies and practices of such third parties. You should review the privacy policies and practices of such third parties prior to disclosing information to them. If you have any questions about how these third parties use your information, you should review their policies and contact them directly.

          5. Changes to Our Privacy Policy

             We may amend this Privacy Policy at any time and from time to time. Amendments will take effect immediately upon us posting the updated Privacy Policy to our Site or our other Services. Accordingly, you are encouraged to revisit this Privacy Policy from time to time in order to review any changes that we have made. The date on which this Privacy Policy was last updated will be noted immediately above this Privacy Policy.

            6. Contacting Us

               If you have any questions, suggestions or complaints regarding our use or disclosure of the information we collect from you or wish to contact us to make a request regarding such information (including Your Information), please contact us at [email protected] or in writing at:

              Privacy Policy Coordinator

              4752 Mobile Hwy Montgomery, AL 36108

              In contacting us, you must include the reference to our “Privacy Policy” on the subject line and in the body of the message and include the email address or mailing address, as applicable, for us to send our response. We reserve the right not to respond to inquiries submitted other than to the address specified above.